There are many reasons why people use coupons. But basically the reason is for them to be able to save money. The exact magic word for Coupons is Savings!
These are the top reasons why I use coupons:
First and foremost I get my coupons for free. Yes, there are free coupons out there. Free coupons [http://www.valpak.com/coupons/home] that I can use to save money. My top reason for using coupons is to be able to pay less. I like seeing a lower number in my receipt after I hand over slips of papers [coupons] at the checkout page. For me, it feels like magic seeing how those coupons lower down the total amount of my shopping bills. Seeing the items that I got for just a fraction of what it cost is like "wow". By using coupons and buying items when they are on sale I can get stuff almost for free.
Secondly, I use coupons because I like to stock up on items that I can share to family and friends. I love to send good products to my family and not be worried on how much it will cost me. I also like to have extra stash on my closet that whenever I need something like shampoo, toothpaste, or soap, I can just open my cabinet and grab one.
Coupons also allow me to buy things I normally wouldn't buy. When I find a great value coupon, I buy items that I usually won't pay for. So, coupons for me is that type of luxury which gives me the chance to buy expensive items minus the guilt for a lot lower price tag.