How Twitter Can Improve Hiring, Productivity And Interaction Of EmployeesWednesday, November 13, 2013 Mary Anne Velasco
Modern companies nowadays are thinking of including the use of social media at work rather than seeing it as a negative thing. In fact, social media has paved ways in improving the success in each and every company, at the same time bringing in more opportunities. Still, the main issue that nearly all managers must face is how to control the effective use of social media within the workplace. Social media, especially Twitter, is an effective tool in enhancing the quality of employed talent, productivity of staff and interaction within a company.
Hiring the Best Talents
Emerging Workforce Study have conducted a survey in which 45% of workers believed that the company’s social media presence will affect their choice regarding to where they're going to submit an application for work. This shows that a business that doesn't have a meaningful social media presence would be less appealing for numerous potential employees.
A firm can make the most out of the personal accounts of their workers to further enhance its reach in online platforms like Twitter. Indeed, employees can be great brand evangelists for the company, by tweeting on current events within the business. The combined effect of having several workers on Twitter would add up to a much wider reach than would be possible with a company's own Twitter account. Through this, a lot of prospective employees will be reached and given awareness at the same time concerning the organization itself.
A working environment that's much less rigid and provides flexibility of employees to tweet in the workplace is a highly appealing factor to the new generation of talented workers. Many such creative minds love venturing into new areas of discovery without too much regulatory problems. Hence, a flexible work environment presents an attractive platform.
On the other hand, the level of productivity at work will be jeopardized if the use of social media is overdone. That’s the reason why firms should carefully evaluate how to incorporate social media at work without suffering from any rebound effects. One way to manage the use of social media may involve much better access by departments that benefit most from its use. The departments that usually benefit from the use of social media include sales, advertising and customer care departments.
A recent study carried out by Evolv [a company that evaluates the metrics of Fortune 500 companies] discovered that the use of social media actually improves productivity among certain groups of employees. The social interaction offered by sites such as Twitter provides the best opportunity for many sales people to achieve greater reach with potential clients. Such workers manage to close more deals and have a greater array of leads than those who don't use social media.
Various businesses have also taken advantage of the great reach provided by Twitter by using their accounts as customer care platforms. Through this, any client’s complaints, concerns and queries can be immediately managed by employees. This assists in ensuring customer loyalty as well as long term sales prospects for the firm.
Furthermore, employees can easily determine the company’s reputation in line with the public’s perception in Twitter. Where possible, some of the misguided opinions may be corrected before they get out of hand. Early detection of such erroneous information concerning the company will allow brand managers to take corrective action. This will aid in preserving the brand image of the firm.
Twitter is also a great place to follow up the company’s previous customers. Sales personnel can continually communicate with past ones without appearing to be pushy in terms of business related offers. With this casual communication, the firm will be able to land more return of sales opportunities from past customers. You may also want to increase your followers to greatly improve your reach when you Grow Twitter Followers Fast.
Social media recognition for any worker’s achievements will also affect the company in a good way. Many individuals on social media would have a positive perception of the organizations in which well-known professionals work. Thus, by building their fame and recognition as respectable professionals through social media, employees would in turn bring fame and recognition to the organizations where they work.
Better Relationships at Work
Most contemporary companies have a much more open interaction between the top management and basic level personnel. Such active communication could be enhanced further through social media platforms. For example in Twitter, it will enable employees to interact with other co-worker with sheer honesty. This will also provide lower level employees a chance to say what they want to say towards the higher level personnel within the organization. This is contrary to typical memos and emails which provide less opportunity for entry level employees to express their unreserved opinions.
The emphasis on social interaction offered by Twitter allows employees to develop greater understanding and appreciation of one another. Moreover, employees can freely share their ideas, perspectives, and how they see life which can help them lead to better options. HR managers can make use of this platform to their own advantage. By knowing the current problems that are brewing within the company; they can deal with each issues by developing helpful methods and programs that will later on eliminate any resistance against the company.
Numerous firms organize team building events partly to develop closer social interaction among the employees. And one way to significantly strengthen social interaction is by means of social media. Besides the relationship between workers in the work setting, they can also form a bond by sending tweets with each other on Twitter. Hence, cooperation and team work in the business is highly developed.
The close interaction on Twitter between managers and also other employees will provide much better knowledge of the abilities and talents in the company. This is one method of collecting information that is required in choosing which worker deserves a work promotion. Nevertheless, HR managers can determine the ideals and values of the staff which also works as a basis for promotion.
Many business organizations recognize the grave significance of social media in business management. It has become a crucial item, without which, no business can hope to accomplish great heights of prosperity and success. Regardless of how big or small your company is, as long as you know how to control and utilize the benefits of social media; long term stability and productivity will be in your hands.
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